Top 5 iOS Navigation and Maps Apps in the UK Q3 2023

In Q3 2023, the top navigation and maps apps on iOS in the United Kingdom exhibited a range of performance metrics in terms of weekly downloads and active users. Here’s a detailed look at the trends for Google Maps, Waze Navigation & Live Traffic, what3words: Navigation & Maps, Google Earth, and myRAC.

Google Maps maintained a strong presence with weekly downloads peaking at approximately 115K in the week of July 24. Downloads fluctuated throughout the quarter, ending with about 79K in the final week of September. Active users saw a slight dip from around 9.7M at the start of the quarter to approximately 9.5M towards the end.

Waze Navigation & Live Traffic experienced steady weekly downloads, ranging from 36K to 42K. The app's active user base remained relatively stable, with a minor decrease from 2.6M at the beginning of the quarter to about 2.59M by the end.

what3words: Navigation & Maps showed a varied download pattern, starting at around 29K at the end of June, peaking at 31K in mid-August, and eventually declining to approximately 20K by the end of September. Active users also saw a decrease, starting at around 121K and ending at approximately 98K.

Google Earth maintained consistent weekly downloads, fluctuating slightly between 19K and 22K. Active users peaked at nearly 190K in late July but saw a decline to about 153K by the end of September.

myRAC had a notable spike in downloads, reaching around 30K in early August. However, downloads fell to approximately 5K by the end of September. Active users peaked at about 28K in early August and then decreased to around 12K by the end of the quarter.

These performance metrics underline the dynamic nature of the navigation and maps app market in the UK. For more detailed insights and trends, visit Sensor Tower.